Lecture #1

KABOOM!: The Method for Explosive Marketing Results

The perfect remedy for…

A drop in production, revenue or lack of profits
Patient/client traffic plateauing or falling off
High staff turnover or low patient/client loyalty
Not enough patient/client traffic to acquire, transition, expand or grow

A successful organization articulates how the organization is different from all others and how to inspire their patients/clients and community to become loyal to them. Take the guesswork out of marketing to increase interest, loyalty, employee retention, production/revenue and profitability.

In this course, Wendy O’Donovan Phillips shines the light on the four parts to a balanced marketing formula: brand, online, traditional, and internal.

Attendees will gain clarity about the importance of branded marketing, and will review real-life examples on:

What to say to potential patients/clients to attract them to the organization
The most powerful ways to reach the target audience
Creating a marketing toolbox that simplifies, streamlines and saves money
The best ways to motivate people to become loyal to the organization

Learning Objectives:

Use target audience feedback to brand and market the organization online, offline and throughout the community
Ensure that the organization is differentiated from competitors
Establish a message and look that is as unique as the organization’s culture
Develop a foolproof marketing plan with easy step-by-step instructions, simplifying what was once complicated and cumbersome
Increase recalls, repeat visits and referrals with improved patient/client experience and communications
Understand the dos and don’ts of websites, online reviews, SEO, online advertising and social media
Discern which traditional marketing tactics are most appropriate for the organization
Create a system that generates loyal patients/clients and inspires them to refer
Simple steps to foolproof marketing that will save money and drive higher quality traffic

Lecture #2

Closing the Chasm: How Independent Dentists Can Edge Out Corporate Dentistry Competition and Continue to Thrive

Ideal for independent dental practices that are experiencing one or more of the following challenges as a result of the exponential rise of corporate dental practices entering the marketplace…

Flat or declining revenues
Diminishing profits
Mounting debt
Difficulty budgeting for new, higher-cost technologies
Added strain during the economic downturn
Increased challenges with attracting new patients
Difficulty managing the business side of the practice in such a way that it truly competes with corporate dental practices

The American Dental Association (ADA) reports: “the number of multi-unit dental firms with 10 or more locations grew fivefold between 1992 and 2007, as the number of dental establishments that they operate rose from 157 to 5009.” Since 2007, we have seen an exponential rise in corporate dental practices.

This lecture serves to help independent practices close the chasm that has grown between independent and corporate dentistry so they can more readily compete with the large corporate players.

Learning objectives include:

Distinguish the 5 critical overarching principles that corporate dentistry thrives on – and how independent practices can do the same
Learn the top 5 reasons DSOs exist and how to compete
Study how to position your dental practice like Apple positioned the personal computer, and truly own the marketplace
Master the marketing strategies used by corporate dentistry and Fortune 500 companies, and know just how to apply them to your dental practice
Understand how to maximize earnings, including how to attract and accept only those patients you wish to replicate, and learn step-by-step instructions for when and how to drop insurance plans
Uncover the 9 business strategies that independent practices can learn from corporate dental practices and put them into play to accurately compete

UPCOMING EVENTS

Pacific Coast Society of Orthodontists; Reno, NV

October 2017

Utah Dental Association Convention

April 2018

American Association of Orthodontists; Washington, D.C.

May 2018

Dental Ed Global

December 2018