Lecture #1
KABOOM!: The Method for Explosive Marketing Results
The perfect remedy for…
- A drop in production, revenue or lack of profits
- Patient/client traffic plateauing or falling off
- High staff turnover or low patient/client loyalty
- Not enough patient/client traffic to acquire, transition, expand or grow
A successful organization articulates how the organization is different from all others and how to inspire their patients/clients and community to become loyal to them. Take the guesswork out of marketing to increase interest, loyalty, employee retention, production/revenue and profitability.
In this course, Wendy O’Donovan Phillips shines the light on the four parts to a balanced marketing formula: brand, online, traditional, and internal.
Attendees will gain clarity about the importance of branded marketing, and will review real-life examples on:
- What to say to potential patients/clients to attract them to the organization
- The most powerful ways to reach the target audience
- Creating a marketing toolbox that simplifies, streamlines and saves money
- The best ways to motivate people to become loyal to the organization
Learning Objectives:
- Use target audience feedback to brand and market the organization online, offline and throughout the community
- Ensure that the organization is differentiated from competitors
- Establish a message and look that is as unique as the organization’s culture
- Develop a foolproof marketing plan with easy step-by-step instructions, simplifying what was once complicated and cumbersome
- Increase recalls, repeat visits and referrals with improved patient/client experience and communications
- Understand the dos and don’ts of websites, online reviews, SEO, online advertising and social media
- Discern which traditional marketing tactics are most appropriate for the organization
- Create a system that generates loyal patients/clients and inspires them to refer
- Simple steps to foolproof marketing that will save money and drive higher quality traffic
UPCOMING EVENTS
PAST EVENTS
Utah Dental Association Convention
April 2018
American Association of Orthodontists; Washington, D.C.
May 2018
Dental Ed Global
December 2018
Pacific Coast Society of Orthodontists; Reno, NV
October 2017
OrthoVOICE; Las Vegas, NV
KABOOM!: The Method Used By Top Dentists for Explosive Marketing Results
September 2016
American Dental Society Annual Session; Denver, CO
Joining Forces: Best Practices for New, Independent Dentists Starting a Group Practice
October 2016
Queens County Dental Society; Queens, NY
KABOOM!: The Method Used By Top Dentists for Explosive Marketing Results
March 2016
American Dental Association
Consultant for Practice Management Guidelines for Marketing
February 2016
The Long Island Association of Dental Office Managers; delivered via webinar
KABOOM!: The Method Used By Top Dentists for Explosive Marketing Results
November 2015
Los Angeles Dental Society; Los Angeles, CA
Practice Management Courses – Marketing for Dental Practices
November 2015
OrthoVOICE; Las Vegas, NV
KABOOM!: The Method Used By Top Dentists for Explosive Marketing Results
September 2015
Colorado Dental Association Annual Session; Vail, CO
KABOOM!: The Method Used By Top Dentists for Explosive Marketing Results
June 2014
Colorado Dental Association New Dentist Committee; Denver, CO
KABOOM!: The Method Used By Top Dentists for Explosive Marketing Results
September 2013
Seattle Study Club of Southern Colorado; Colorado Springs, CO
Harness The Power of Social Media to Attract New Patients
December 2011
Metro Denver Dental Society; Denver, CO
Maximizing Online Marketing to Attract More Patients
March 2011
Seattle Study Club of Denver; Denver, CO
Three things you can do today to attract more patients
